together.
I partner with leadership teams and founders to drive measurable growth — through advisory, revenue partnerships, or by building together.
together.
I partner with leadership teams and founders to drive measurable growth — through advisory, revenue partnerships, or by building together.
Let’s rejig
strategy
growth
deals
ideas
strategy
Let's rejig things
Let's rejig strategy
“The media and advertising landscape is changing fast — driven by AI, shifting buying behavior, and increasing pressure from agencies and platforms. I help leadership teams make sense of that change.”
“The media and advertising landscape is changing fast — driven by AI, shifting buying behavior, and increasing pressure from agencies and platforms. I help leadership teams make sense of that change.”
— Seif Khemaissia, Founder & Principal
— Seif Khemaissia, Founder & Principal
My work spans business strategy, commercial growth, and decision support — always grounded in what actually works inside real organizations.
My work spans business strategy, commercial growth, and decision support — always grounded in what actually works inside real organizations.
Engagements take different shapes. Some clients need sharp advisory support. Others want a strategic partner with skin in the game. The structure — retainer, revenue share, or equity — follows the opportunity.
Engagements take different shapes. Some clients need sharp advisory support. Others want a strategic partner with skin in the game. The structure — retainer, revenue share, or equity — follows the opportunity.
Some numbers I am proud of — not for bragging, but because they reflect real partnerships and real results.
Some numbers I am proud of — not for bragging, but because they reflect real partnerships and real results.
0+
0+
0+
0+
0+
0+
Clients
Clients
Clients
from 3 countries
from 3 countries
from 3 countries
0+
0+
0+
0+
0+
0+
Projects
Projects
Projects
launched and loved
launched and loved
launched and loved
0%
0%
0%
0%
0%
0%
Repeat client rate
Repeat client rate
Repeat client rate
yes, really
yes, really
yes, really
"Working with Seif at Equativ quickly allowed expanding our commercial strategy. He combined competitive analysis with a deep understanding of agency buying behavior, helping accelerate our go-to-market approach and align our team on both growing existing clients as well as winning new ones"
- Pat Marin, Chief Partnerships Officer, Equativ
"Seif's advisory impact at BrandPilot AI has been significant, particularly regarding our enterprise positioning and go-to-market strategy. His board-level support and strategic insights have been invaluable as we navigate our growth and new business opportunities."
- Brandon Mina, CEO, Brand Pilot AI
"Seif brought credibility and clarity at a pivotal stage of growth. His understanding of agency dynamics and what gives brands confidence to commit materially strengthened our product focus and go-to-market approach. He doesn’t just advise — he bridges product, commercial strategy, and market reality."
— Dan Aks, CEO, Innovation Forge AI
“I’ve worked with Seif for over a decade, and he consistently brings deep digital media expertise paired with practical strategic clarity. He quickly identifies gaps, sharpens direction, and brings the responsiveness required to move complex initiatives forward with confidence.”
— Terence Donnelly, CEO, Hotel Communication Network (HCN)
"Seif helped us sharpen Akru’s positioning at a critical stage of growth. His understanding of agency dynamics and retail media realities enabled us to frame our proximity-to-purchase strategy in a way that resonated with brands and partners. His advisory support materially strengthened our go-to-market approach."
— David Benoliel, CEO, Akru.ai
"Seif brought a deep understanding of agency dynamics and commercial buying structures to our work at Prime Datalytics. He helped us pressure-test our positioning, identify structural barriers to budget access, and refine how we engaged with agency stakeholders. His insights were grounded in real operational experience, and they materially strengthened our go-to-market approach. "
— Jeff Anderson, CEO, Primedatalytics (PDi)
"Working with Seif at Equativ quickly allowed expanding our commercial strategy. He combined competitive analysis with a deep understanding of agency buying behavior, helping accelerate our go-to-market approach and align our team on both growing existing clients as well as winning new ones"
- Pat Marin, Chief Partnerships Officer, Equativ
"Seif's advisory impact at BrandPilot AI has been significant, particularly regarding our enterprise positioning and go-to-market strategy. His board-level support and strategic insights have been invaluable as we navigate our growth and new business opportunities."
- Brandon Mina, CEO, Brand Pilot AI
"Seif brought credibility and clarity at a pivotal stage of growth. His understanding of agency dynamics and what gives brands confidence to commit materially strengthened our product focus and go-to-market approach. He doesn’t just advise — he bridges product, commercial strategy, and market reality."
— Dan Aks, CEO, Innovation Forge AI
“I’ve worked with Seif for over a decade, and he consistently brings deep digital media expertise paired with practical strategic clarity. He quickly identifies gaps, sharpens direction, and brings the responsiveness required to move complex initiatives forward with confidence.”
— Terence Donnelly, CEO, Hotel Communication Network (HCN)
"Seif helped us sharpen Akru’s positioning at a critical stage of growth. His understanding of agency dynamics and retail media realities enabled us to frame our proximity-to-purchase strategy in a way that resonated with brands and partners. His advisory support materially strengthened our go-to-market approach."
— David Benoliel, CEO, Akru.ai
"Seif brought a deep understanding of agency dynamics and commercial buying structures to our work at Prime Datalytics. He helped us pressure-test our positioning, identify structural barriers to budget access, and refine how we engaged with agency stakeholders. His insights were grounded in real operational experience, and they materially strengthened our go-to-market approach. "
— Jeff Anderson, CEO, Primedatalytics (PDi)
"Working with Seif at Equativ quickly allowed expanding our commercial strategy. He combined competitive analysis with a deep understanding of agency buying behavior, helping accelerate our go-to-market approach and align our team on both growing existing clients as well as winning new ones"
- Pat Marin, Chief Partnerships Officer, Equativ
"Seif's advisory impact at BrandPilot AI has been significant, particularly regarding our enterprise positioning and go-to-market strategy. His board-level support and strategic insights have been invaluable as we navigate our growth and new business opportunities."
- Brandon Mina, CEO, Brand Pilot AI
"Seif brought credibility and clarity at a pivotal stage of growth. His understanding of agency dynamics and what gives brands confidence to commit materially strengthened our product focus and go-to-market approach. He doesn’t just advise — he bridges product, commercial strategy, and market reality."
— Dan Aks, CEO, Innovation Forge AI
“I’ve worked with Seif for over a decade, and he consistently brings deep digital media expertise paired with practical strategic clarity. He quickly identifies gaps, sharpens direction, and brings the responsiveness required to move complex initiatives forward with confidence.”
— Terence Donnelly, CEO, Hotel Communication Network (HCN)
"Seif helped us sharpen Akru’s positioning at a critical stage of growth. His understanding of agency dynamics and retail media realities enabled us to frame our proximity-to-purchase strategy in a way that resonated with brands and partners. His advisory support materially strengthened our go-to-market approach."
— David Benoliel, CEO, Akru.ai
"Seif brought a deep understanding of agency dynamics and commercial buying structures to our work at Prime Datalytics. He helped us pressure-test our positioning, identify structural barriers to budget access, and refine how we engaged with agency stakeholders. His insights were grounded in real operational experience, and they materially strengthened our go-to-market approach. "
— Jeff Anderson, CEO, Primedatalytics (PDi)
Services
From strategy to execution, I help businesses make better decision - and follow through on them.
From strategy to execution, I help businesses make better decision - and follow through on them.
Strategy & Direction
Strategy & Direction
I work with leadership teams to clarify where the business is going — and what actually needs to change to get there.
This includes pressure-testing strategy, navigating market and technology shifts, and aligning teams around clear priorities. I also work closely with founders and boards in an advisory capacity, helping challenge assumptions, surface blind spots, and support high-stakes decision-making. The focus isn’t on producing plans — it’s on creating direction that holds up when decisions get hard.
I work with leadership teams to clarify where the business is going — and what actually needs to change to get there.
This includes pressure-testing strategy, navigating market and technology shifts, and aligning teams around clear priorities. I also work closely with founders and boards in an advisory capacity, helping challenge assumptions, surface blind spots, and support high-stakes decision-making. The focus isn’t on producing plans — it’s on creating direction that holds up when decisions get hard.
Revenue & Commercial Growth
Revenue & Commercial Growth
I help businesses unlock growth by fixing how they position, sell, and scale.
That might mean breaking through agency-led sales friction, refining commercial narratives, or identifying new revenue opportunities. The work is grounded in how buyers actually behave — not how the org chart says they should.
I help businesses unlock growth by fixing how they position, sell, and scale.
That might mean breaking through agency-led sales friction, refining commercial narratives, or identifying new revenue opportunities. The work is grounded in how buyers actually behave — not how the org chart says they should.
Execution & Decision Support
Execution & Decision Support
When strategy meets reality, I help teams execute with clarity and confidence.
This often involves building visibility into performance, aligning operations to growth goals, and supporting leaders as plans turn into action. Tools and dashboards come last — only when they meaningfully improve decisions.
When strategy meets reality, I help teams execute with clarity and confidence.
This often involves building visibility into performance, aligning operations to growth goals, and supporting leaders as plans turn into action. Tools and dashboards come last — only when they meaningfully improve decisions.
How We Work Together
How We Work Together
Not every engagement looks the same, and that's intentional.
Some clients need focused advisory support on a retainer or hourly basis. Others are building something and want a partner who's willing to invest time in exchange for a share of what gets built. I work across all three models — fees, revenue share, and equity — and I'm open to structuring something that reflects the actual opportunity on the table.
Not every engagement looks the same, and that's intentional.
Some clients need focused advisory support on a retainer or hourly basis. Others are building something and want a partner who's willing to invest time in exchange for a share of what gets built. I work across all three models — fees, revenue share, and equity — and I'm open to structuring something that reflects the actual opportunity on the table.
FAQ
Have questions? We’ve made it easy. Here’s what to know before we get started — and if you don’t find what you’re looking for, feel free to ask.
/ 01
What kind of projects do you take on?
I work with publishers, agencies, ad tech platforms, and growth-stage businesses navigating moments of change — whether that’s revenue pressure, strategic uncertainty, or the need to evolve how the business operates.
Projects often sit at the intersection of strategy, commercial growth, and execution. Sometimes that’s a focused advisory engagement. Sometimes it’s deeper, hands-on support during a critical phase. The common thread is impact, not deliverables.
/ 01
What kind of projects do you take on?
I work with publishers, agencies, ad tech platforms, and growth-stage businesses navigating moments of change — whether that’s revenue pressure, strategic uncertainty, or the need to evolve how the business operates.
Projects often sit at the intersection of strategy, commercial growth, and execution. Sometimes that’s a focused advisory engagement. Sometimes it’s deeper, hands-on support during a critical phase. The common thread is impact, not deliverables.
/ 02
How do you usually start a project?
Almost everything starts with a discovery conversation.
The goal isn’t to scope work immediately — it’s to understand the business context, the real constraints, and what decisions are actually on the table. From there, we define the right shape of engagement, whether that’s a short diagnostic, a focused sprint, or an ongoing partnership.
Clarity comes first. Structure follows.
/ 02
How do you usually start a project?
/ 03
Can I hire you for a one-off project?
Yes — many engagements start as one-off projects.
That said, I design even short engagements to be useful beyond the immediate ask. If we work together, you’ll leave with clearer direction, better framing, and decisions you can carry forward — not just a single output.
Some clients stop there. Others continue once momentum builds.
/ 03
Can I hire you for a one-off project?
/ 04
Do you only work on a fee basis?
It depends on the nature of the problem.
Some engagements last a few weeks and focus on a specific decision or challenge. Others run over several months as part of a broader transformation or growth phase. I don’t believe in stretching work to fit timelines — projects are sized to what the situation actually requires.
We’ll be clear on scope, timing, and outcomes upfront.
/ 04
Do you only work on a fee basis?
/ 05
What if I don’t know exactly what I need?
That’s more common than not — and it’s not a blocker.
Many clients come in with a sense that something needs to change, but not full clarity on what or how. Part of my role is to help you articulate the problem before jumping to solutions.
If you’re feeling uncertainty, friction, or stalled progress, that’s usually enough to start the conversation.
/ 05
What if I don’t know exactly what I need?
FAQ
Have questions? We’ve made it easy. Here’s what to know before we get started — and if you don’t find what you’re looking for, feel free to ask.
/ 01
What kind of projects do you take on?
I work with publishers, agencies, ad tech platforms, and growth-stage businesses navigating moments of change — whether that’s revenue pressure, strategic uncertainty, or the need to evolve how the business operates.
Projects often sit at the intersection of strategy, commercial growth, and execution. Sometimes that’s a focused advisory engagement. Sometimes it’s deeper, hands-on support during a critical phase. The common thread is impact, not deliverables.
/ 01
What kind of projects do you take on?
I work with publishers, agencies, ad tech platforms, and growth-stage businesses navigating moments of change — whether that’s revenue pressure, strategic uncertainty, or the need to evolve how the business operates.
Projects often sit at the intersection of strategy, commercial growth, and execution. Sometimes that’s a focused advisory engagement. Sometimes it’s deeper, hands-on support during a critical phase. The common thread is impact, not deliverables.
/ 02
How do you usually start a project?
Almost everything starts with a discovery conversation.
The goal isn’t to scope work immediately — it’s to understand the business context, the real constraints, and what decisions are actually on the table. From there, we define the right shape of engagement, whether that’s a short diagnostic, a focused sprint, or an ongoing partnership.
Clarity comes first. Structure follows.
/ 02
How do you usually start a project?
/ 03
Can I hire you for a one-off project?
Yes — many engagements start as one-off projects.
That said, I design even short engagements to be useful beyond the immediate ask. If we work together, you’ll leave with clearer direction, better framing, and decisions you can carry forward — not just a single output.
Some clients stop there. Others continue once momentum builds.
/ 03
Can I hire you for a one-off project?
/ 04
Do you only work on a fee basis?
It depends on the nature of the problem.
Some engagements last a few weeks and focus on a specific decision or challenge. Others run over several months as part of a broader transformation or growth phase. I don’t believe in stretching work to fit timelines — projects are sized to what the situation actually requires.
We’ll be clear on scope, timing, and outcomes upfront.
/ 04
Do you only work on a fee basis?
/ 05
What if I don’t know exactly what I need?
That’s more common than not — and it’s not a blocker.
Many clients come in with a sense that something needs to change, but not full clarity on what or how. Part of my role is to help you articulate the problem before jumping to solutions.
If you’re feeling uncertainty, friction, or stalled progress, that’s usually enough to start the conversation.
/ 05
What if I don’t know exactly what I need?
FAQ
Have questions? We’ve made it easy. Here’s what to know before we get started — and if you don’t find what you’re looking for, feel free to ask.
/ 01
What kind of projects do you take on?
I work with publishers, agencies, ad tech platforms, and growth-stage businesses navigating moments of change — whether that’s revenue pressure, strategic uncertainty, or the need to evolve how the business operates.
Projects often sit at the intersection of strategy, commercial growth, and execution. Sometimes that’s a focused advisory engagement. Sometimes it’s deeper, hands-on support during a critical phase. The common thread is impact, not deliverables.
/ 01
What kind of projects do you take on?
I work with publishers, agencies, ad tech platforms, and growth-stage businesses navigating moments of change — whether that’s revenue pressure, strategic uncertainty, or the need to evolve how the business operates.
Projects often sit at the intersection of strategy, commercial growth, and execution. Sometimes that’s a focused advisory engagement. Sometimes it’s deeper, hands-on support during a critical phase. The common thread is impact, not deliverables.
/ 02
How do you usually start a project?
Almost everything starts with a discovery conversation.
The goal isn’t to scope work immediately — it’s to understand the business context, the real constraints, and what decisions are actually on the table. From there, we define the right shape of engagement, whether that’s a short diagnostic, a focused sprint, or an ongoing partnership.
Clarity comes first. Structure follows.
/ 02
How do you usually start a project?
/ 03
Can I hire you for a one-off project?
Yes — many engagements start as one-off projects.
That said, I design even short engagements to be useful beyond the immediate ask. If we work together, you’ll leave with clearer direction, better framing, and decisions you can carry forward — not just a single output.
Some clients stop there. Others continue once momentum builds.
/ 03
Can I hire you for a one-off project?
/ 04
Do you only work on a fee basis?
It depends on the nature of the problem.
Some engagements last a few weeks and focus on a specific decision or challenge. Others run over several months as part of a broader transformation or growth phase. I don’t believe in stretching work to fit timelines — projects are sized to what the situation actually requires.
We’ll be clear on scope, timing, and outcomes upfront.
/ 04
Do you only work on a fee basis?
/ 05
What if I don’t know exactly what I need?
That’s more common than not — and it’s not a blocker.
Many clients come in with a sense that something needs to change, but not full clarity on what or how. Part of my role is to help you articulate the problem before jumping to solutions.
If you’re feeling uncertainty, friction, or stalled progress, that’s usually enough to start the conversation.
/ 05
What if I don’t know exactly what I need?